Are You Doing Video For Your Marketing?

Video is one of the most effective tools which you can easily implement into your marketing.

As you have probably see, I utilize it a lot for many reasons:

-It helps to provide personality and connection with your prospects and clients
-It's super easy, all you have to do is point and shoot...writing an outline for a script is a lot easier than writing a complete article that has to be edited and grammatically correct.
-It connects with people who are more visually oriented
-Search engines love it as well

Often someone might wonder..."where do I start?" "Do I need to invest a lot of time and money?" People often feel it is overwhelming.

It's actually quite easy - and very reasonable.

Here is what you need.

1. A camera

If I was to get started today, I would grab my new favorite camera, the kodak zi8

Why do I love it?

It is as simple as a flip (my first favorite) and this has an external microphone jack, so you can assure audio quality. All you have to do is plug it into your computer and instant upload. I do still like the flip, although this Zi8 is as simple, with some more benefits, and I believe cheaper.

2. A video hosting account with an online source.

There are a lot of them out there, although I feel youtube is your best bet. Super easy to use, whatever camera you get such as the zi8 or the flip will have software to allow you to easily upload your video to your youtube account.

Your video's will have to be less than 10 minutes though, which is probably good, because unless you are offering training or courses, you might bore your viewer. (and if you need hosting for longer video's check out amazon.com's video hosting program)

Other than that, maybe a tripod and a microphone if you wish (not needed)

So in your pharmacy how can you use this?

-Provide a weekly news report.
-Let your customer know whats new and great going on in your business and how it benefits them.

And it all is seamlessly integrated into social media like face book, which makes you stand out above the rest even more. Think about it, as you are paging down your face book page, doesn't the videos stand out more?

So get started today, experiment with video, you'll love it and so will your customers.