Have you ever heard of the movie Failure To Launch? Pretty bad one if you ask me, never really found that Matthew McConaughey to be much of an actor, although he sure lives the lifestyle.
Anyway, the movie was about the epidemic that the movie made up to me of young male adults not taking the steps to get their shit together and move on - out of mommy and daddys house.
There is a similarity to how many of us operate our business in the fact that we are so damn passive about making the sale - no matter what it is, no matter what we sell.
I am a pharmacist and coach a bunch of pharmacists in the retail environment. What happens is we talk about 'what we think' would be good for the customer and 'we think it would be in their best interest to buy it', etc etc, without pretty much saying, "hey, here is your problem, and I truly believe this is the best way that you can fix it, so you should buy this." ----that is exactly what needs to be said.
Look at it this way - if you are selling a product or a service which you believe is the ultimate better for your clients than why hide it from them, they want you to let them know, they want you to solve their pains.
No matter what business you are in, your job is to sell. Whether it is to sell a person on a new proposal, sell a wellness service to a patient, a bottle of vitamins to a client or sell yourself to a hope to be soon fiance...we are always selling, and by dropping the resistance factors, and learning the basics of influence and communication - your world will be a different world.
For this reason you have to check out a really kick but book by Chet Holmes, The Ultimate Sales Machine I heard this guy on an interview he is the real deal, this with the Power of Influence by Robert Cialdini you cannot go wrong.
Food for thought-
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